Guidelines for Executive Coaching in Organizations
Members of The Executive Coaching Forum have found this resource helpful, but we have
not formally reviewed it for complete accuracy or endorsing the claims made by the creators.
If you are introducing or expanding executive coaching initiatives in your company,
consider the following guidelines:
1) Align executive coaching with your executive development and business strategies.
Coaching initiatives not only influence individual performance. They can greatly affect your
organization’s capacity to execute. Therefore, it is critical that you take a strategic approach
to executive coaching. Ask yourself: why are we doing this? What is the business objective?
Is it to build bench strength? Retain top performers who are at risk of leaving? Prepare key
executives to take on new strategic roles? Or is it to manage “stars” with serious
shortcomings? Answering such questions will help you develop a coaching program that
supports individual, organizational and business needs.
